When it comes to creating content online, video is as close to in-person as you can get, and has proved to be a highly effective marketing tool. Marketing experts around the world agree that video is big news and regularly offer reasons why you should be creating video content. I'm going to assume that you've already been told that video can be a powerhouse and move on to how you can promote your online videos. After all, it's not enough to just upload a video to YouTube. You need people to watch it too.
This infographic gives some good tips for promoting your online videos, but first let me list some of the take away points raised:
1) Don't forget about SEO. Add a keyword rich description and tags to your video to help it show up better in search results.
2) Send the video link to people you think might be interested in it. If you have an email list or newsletter use them to let people know about your content.
3) Include a call to action. Video is another form of social media and the more likes, comments, and shares your video gets the more viral it will become. Ask viewers for feedback and get them talking about your video.
4) Embed your videos on your blog. Most of you probably have an author website or blog (if you don't, why not?) and therefore have the perfect channel already in place for sharing your video content. Video makes for an easy blog post too as you can just embed it using the code from YouTube. A quick intro or follow up and your post is done.
5) Share your video on your other social media sites and widen your reach. Tweet it, pin it, post it to Facebook and/or Google+... This is also a great opportunity to cross promote your various profiles and let your fans know they can find you on other sites too. It makes a nice break from just written posts too and gives your followers a bit of variety.
6) Check your stats. Learn what's working and what's not so you can improve your marketing plan and get better results in the future.
Infographic Source
SuperFastBusiness With James Schramko
Are you using online video as part of your marketing plan? What are you doing to promote your online videos? Leave a comment below and share your experience.
0 Comments
I love to hear from you. So feel free to comment, but keep in mind the basics of blog etiquette — no spam, no profanity, no slander, etc.
Thanks for being an active part of the Writers and Authors community.