5 Common Marketing Mistakes


I often see the same marketing mistakes made time and time again. And confess, at times, I've been guilty of committing some of them myself. Here's 5 common marketing mistakes to avoid:

1) No Marketing plan
Your marketing plan will help to keep you focused on your goals, save you time, and make it easier for you to analysis what's working and what's not.

2) Being too "me-centric"
Make it about them, NOT you. No one likes to be spammed with constant sales pitches. Instead build a marketing plan that offers value to your target audience. What benefits does your book offer readers? Why should they be interested in what you have to say?

3) Forgetting calls to action
Give your readers clear instructions about what you'd like them to do. If you want more reviews, ask for them. If you want people to share your link, ask them to share it. 

4) Waiting to start marketing
If you wait until your book is published before you start marketing you've waited too long. Marketing should start even before you've finished writing the book. Build your author brand and create some pre-release buzz. Launching your book will be much easier.

5) No personality
Competition is tough. If you just try to "fit in" you'll soon be lost in the sea of other writers trying to market their work. Don't be afraid to show your personality.

What marketing mistakes do you often see? Are you guilty of any of these? Leave a comment below with your 2 cents.

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2 Comments

  1. Kathy Steinemann26 September 2013 at 15:39

    Forgetting to do something every day, even if you only have five minutes to spare. It doesn't take much time, but the cumulative effect will make a difference.

    ReplyDelete
    Replies
    1. Jo Linsdell27 September 2013 at 16:32

      Good point Kathy. That applies both to writing and marketing. 5 minutes is another for a quick writing sprint or enough to do a few social media posts. Some people see it as "only 5 minutes". They should look at it as "WOW 5 whole minutes!". The amount you can get done by the end of the month with just 5 minutes a day is huge.

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