I'm a big fan of Jeff Bullas and found this infographic (produced by Salesforce.com) on his blog. It gives a great overview of how to put together the perfect Facebook post using images.
The main points to consider are:
1) Add a call-to-action
2) Use a simple and correctly sized image (300x300 pixels)
3) Create for mobile users (almost 70% of fans will see the post on a mobile device)
4) Engage by asking questions both in the original post and in the comments section
5) Check your metrics
advice for writers
Blueprint for the Perfect Facebook Post
facebook
facebook for writers
Jo Linsdell
Social Media
social media advice
writing the perfect post
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