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Every writer should have a website... no wait, let me rephrase that... every writer should have a website that works for them.
Given the vast (and constantly increasing) number of websites on the internet it's no longer enough to have just a basic piece of internet real-estate with your author bio on it. Readers want more.
If you're a freelance writer you should be using it to hook new clients. If you're an author you should be building your author brand and driving people to read your books.
So how do you stand out from the crowds and get your website to work for you?
Here's a run down of a few things you'll want to consider:
Have the right look.
Is your website professional looking? Does it express your personality and interests?
Update regularly.
The best sites on the internet have fresh content that keeps readers interested and draws new visitors.
Make sure it's complete.
Give your readers all the information they could possibly want. They might not read it all but it's good to give them the option. Make sure you keep things clutter free and easy to navigate though.
Be press friendly.
Following on from the last point, make sure you supply material for members of the press. A media page with a sample interview, media kit, bio and images can get you some extra media coverage.
Be available.
What's the point in having a website if you don't give people the option of contacting you. As a minimum make sure you have your email address on site so people can get in touch....without it you might be missing out on some great opportunities. Not to mention blocking your fans from communicating with you.
What tips would you add to this list?
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