What to do after a Virtual Book Tour

Virtual book tours are a great way to help spread the word about your book and create a buzz either for its release or to put new life into an older publication. If you've been touring for weeks or months you might be relieved that it's over so you can relax a bit. Now is not the time though. To get maximum value from your virtual book tour here's a few things you can do after the tour:
What to do after a virtual book tour

  1. Evaluate how your tour went. When your tour is over you'll want to take a look at how successful your tour was. This is important as it allows you to share that success with your fans which continues the buzz your tour created. It also lets you see what worked best and who your best hosts were which will be useful for future tours and other marketing projects.
  2. Build relationships. Nurture the relationships that formed as part of your tour. Think of ways you can give back to them and help them promote their blogs through your sites.
  3. Recycle content. You can use any guest posts you did for the tour and turn them into other forms of content like slideshows or video's. You might even want to group them together to make an e-book that you can give-away to subscribers to your blog or website. Radio interviews and webinars can be transcribed and used as blog posts or take just the audio part from video's and submit it as a podcast. By being creative you can get a lot of extra mileage from your tour content.
What do you do after a virtual book tour? How are you maximising your tour success?

Image by Jo Linsdell.
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