Hit the Airwaves: How to get interviewed on Radio Shows

Being interviewed on Radio is a great way to help spread the word about your books and build your reputation as an expert in your field. So how do you get interviewed on a Radio Show?

I found a large number of articles that cover this topic at http://www.radiopublicity.net/radiopublicitytips.htm but as there is a huge amount of information there I'm going to cover the main points in today's post.

image via PublicDomainPictures.net
Pitching a Radio Show:

  • Don't limit yourself to the Top 100 Talk Shows. Other stations need to fill air space too.
  • Talk about news stories connected with your book. Although some stations might be interested in a feature about your book and you as an author most will want more of an angle. The best guests don't sell, they inform.
  • Provide hosts with:
  1. An in-a-nutshell description of your books.
  2. a list of questions they can ask you.
  3. A brief bio
  4. Information about where your book is available.
Pre-interview:
  • Things you need to know about the show:
  1. The City
  2. Name of the Show
  3. Hosts name
  4. Time of interview (and time zone).
  5. How long it will last
  • Find a quiet room from which to call. 
  • Get yourself a glass of water to sip during the show (never drink on air though. wait for an ad break).
During the show:
  • Interact with the host. It's not all about you!
  • Content is King. Offer interesting information.
  • Have fun
Post-show:
  • Always send a thank you note to the host
  • Ask for a copy of the show so you can showcase it on your website (most stations will be able to send you an MP3 file).
Do you have any tips for getting interviewed on Radio Shows? Share them in the comments section.

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