Probably one of the most important questions you should be asking yourself as a writer is "Who is your target reader". This is valid for both freelance writers and book authors.
If you're writing an article for a magazine you need to make sure it fits with the target audience of that publication. If you're submitting a manuscript to a publisher they will not only want to know that if fits with their company range but also that you have a clear idea of the demographic you are aiming at.
As much as you might want to believe that your master piece has a universal theme that will appeal to all ages of men, women and children from any where across the globe, you need to have a more specific answer to the question. "Everyone" just won't cut it.
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| Image via HikingArtist.com on Flickr |
Knowing your target reader will not only help get your work published. It's also an important element of your marketing campaign.
You've written a book and finally the big day has arrived. You are becoming a published author. You've decided to organise a virtual tour to help launch the book. Knowing your target audience will help you pick suitable websites, blogs, radio shows etc... to approach. Whilst a general book site is good, a site that specialises in your genre is better.
