Facebook recently made some changes to their algorithm making it even harder to get good reach on your posts. They are obviously working towards getting more people to use their paid ads feature to increase revenue from the site and I honestly don't blame them. Facebook is the number 1 social media site in the world and it makes sense that they would want to capitalise on that. Unfortunately for us that means we need to think a little bit more about what and how we post in order to get our posts seen without having to pay for visibility.
Good news! There are some ways you can maximise your chances of engagement on your Facebook page.
Share the link to your Facebook author page in the comments below so we can see what kind of posts you're sharing.
You might be looking at the word "Business" in the title of today's post and wondering why it's relevant for writers. Well, you are a brand and writing is your business. If you want to hit the big time you need to start thinking of your writing career from a business point of view.
Most of you probably have a Facebook page by now, either one for your author brand or for your book. Some of you will have more than one. Are you leveraging it/them though?
This infographic by lyubcho.com has 20 tips for your Facebook business page and should help put you in the right direction:
How many Facebook pages do you have related to your writing career? Are you using all 20 points covered above?
Hashtags are everywhere. That little # sign can be a very powerful marketing tool but unfortunately there are a lot of people out there using them without a clue about them. How many times have you seen annoying status updates #where #all #the #words #are #posted #with #a #hashtag? Answer? Probably far to many.
This infographic by the lovely people at visual.ly gives a nice summary of what hashtags are and the best practices for using them:
Explore more visuals like this one on the web's largest information design community - Visually.
How are you using hashtags in your marketing efforts? What hashtags do you use most often?
