Book marketing consultant Michael Alvear commissioned an eye tracking study of Amazon book shoppers to serve as the centerpiece of his new guide, Make A Killing On Kindle. The result is a fascinating look at what shoppers do when they land on one of Amazon’s book pages. Here’s an infographic that neatly summarizes the top three reveals. Click here to see the full heat map and here for his book detailing new marketing strategies that grew out of the eye tracking study.
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Michael Alvear is a book marketing consultant and ad veteran of 20 years, once winning Adweek’s prestigious Media Plan Of The Year. He is a hybrid author represented by the Handspun Literary Agency and has also self-published fifteen books.
