When it comes to social media marketing you need to have new content posted to your accounts on a regular basis. This doesn't mean you can't take some time off and enjoy the holidays though. In fact it's a good idea to take a break every once in a while and recharge your batteries.
Pre-holiday actions to take:
- Tie up any conversations your currently involved in. It's not good etiquette to leave people hanging.
- Decide if you'll be checking your accounts at all whilst you're away. Will you be checking in once or twice a day or will it be a total blackout until you return. This will have an effect on the type of posts you schedule for when your away. If you're not going to be checking in at all make sure you share content that doesn't need a follow up. Don't ask questions or evoke conversations.
- Prepare blog posts in advance and schedule them for posting at a later date. Take some time to create some posts that you can program to publish to your blog whilst your away. Most blogging platforms have the options of scheduling posts without the need to be there in real-time to post them (blogger ad wordpress definitely do).
- Accept guest posts. Have other people write posts for your blog. Again these can be programmed to post on certain days and you also get the advantages of the guest blogger bringing new readers to your site.
- Set up your social media accounts to automatically share your new blog posts on publication. There are numerous applications and tools you can use to do this. An example of one I use is NetworkedBlogs.
Twitter, Facebook etc...
- Use a dashboard like HootSuite, Tweetdeck, Timely or SocialOomph to schedule status updates for when you're away. Although you don't need to post the same number of updates as you would normally, this will enable you to maintain an active presence even when your far away from your computer.
- Facebook now allows you to schedule posts directly from your page so you can easily set it up to share photo's, updates and other content for while you're on holiday without the need for third party sites.
These tips will help you maintain your online presence even when you're not actually present.